Though football still drives the bulk of trade, other events are desired to inspire customers to stay that little bit extra.
The article, based on the opinions of sports fans and proprietors, proposes that NFL and F1 are the quickest growing sports in the pub. The timings of these events too, Sunday afternoons and nights, generate chances to get the sports fans in early or to stick around a little bit longer after.
The concept is similar to what has been occurring in the pub game for years now. Pubs have had to be more encouraging with their customers who now want and demand more out of their wallets and their environment too. In the case of sport this could be your audio-visual set-up, your drinks, the viewing areas, the fruit machines you have, or even the way you advertise yourself.
There were a few other thought-provoking discoveries in the report, such as that sports fans spend more and spend lengthier periods in the pub, which puts down the rumour that fans pick themselves up with only a one more pint and head straight home after the full time whistle blows.
While there will be those who see pubs as a laidback and cheap way of viewing live events, but they often concentrate more on those fans who celebrate/commiserate long after the game they came to watch has long gone.
Similarly, patrons choose sports venues based on location, atmosphere, amenities such as pool tables and fruit machines, and finally screen quality. And while you can't do much about the first factor you can improve the pool table and pub fruit machine situation by renting one from us here at Maxicoin.